Family-owned and operated Sandals Resorts International (SRI), the Caribbean’s most awarded luxury all-inclusive resort company, made an impressive case for its home country of Jamaica yesterday, welcoming nearly 1,000 attendees to its Jamaica Love Showcase, where Dr. The Most Honorable Andrew Holness, Prime Minister of Jamaica, announced that new airports, roadways and other infrastructure will better connect the island for visitors. The Jamaica Love Showcase is part of a week-long event from October 14-20 aptly named the “Sandals Jamaica Love Tour 2024,” and is immersing travel advisors and partners into the celebrated island’s beauty, safety and limitless opportunity, with a diverse itinerary that includes comprehensive Sandals Resorts and Beaches® Resorts tours, Island Routes excursions, Sandals Foundation activities, and exclusive networking events. 

The Jamaica Love Showcase

Designed to demonstrate the crucial connections between public and private sectors that create the foundation for successful tourism, the unprecedented Jamaica Love Showcase welcomed hospitality executives, international media and more than 700 travel advisors to the Montego Bay Convention Center on October 16th. A vendor market of local artisans, music by the Silver Birds steel drum orchestra, and culinary displays reflecting signature dining experiences from across the resort portfolio set the tone for the Jamaica-centric event. Speakers from the highest echelons of government took the stage including Hon. Prime Minister Holness, US Ambassador to Jamaica N. Nick Perry, and Jamaica Minister of Tourism the Hon. Edmund Bartlett. Strategic partners, including executives from American Airlines, Air Canada Vacations, Travel Leaders, the Caribbean Hotel and Tourism Association (CHTA), the American Society of Travel Advisors (ASTA), and the Association of Canadian Travel Agencies (ACTA), also addressed the audience with compelling insights and a bright path forward for the destination. Adding to a dynamic lineup of speakers, two resonating thought leadership panels highlighted innovations in hospitality, sustainability, continued Team Member engagement and more.

“Jamaica’s tourism is everybody’s business, an intertwined ecosystem that brings farmers and taxicab drivers, travel advisors and prime ministers, fishers and pilots together as one,” said Sandals Resorts Executive Chairman Adam Stewart, who also serves as an Ambassador/Special Investment Envoy for Tourism for Jamaica. “The story of Sandals is the story of Jamaica… to always, together, work toward better. That is at the heart of our superbrand and forged in our homegrown values of hard work, exceeding expectations and trust in those who lift you up, who believe in you. That is the lasting legacy of my father, the late Gordon “Butch” Stewart, who taught me to cherish relationships with those who care as much as you do, who share your dreams of better and who will complement your gifts with their own,” said Stewart.

A Lasting Relationship with Travel Advisors

Opening remarks were delivered by Gary C. Sadler, OD, Executive Vice President of Sales & Industry Relations at Unique Vacations, Inc. (UVI), an affiliate of the worldwide representative of Sandals Resorts and Beaches Resorts, who spoke about the importance of travel advisors in the brand’s success.

“Travel advisors are the single most effective tool in changing hearts and minds and most importantly, moving the needle,” said Sadler. “We know that informed advisors, prepared with firsthand knowledge and experience, are the ambassadors for this moment. They have the trust of their clients and this event was designed to empower them further, giving them the tools they need to promote Sandals Resorts and Beaches Resorts in Jamaica confidently and passionately.” 

Following a group Reading Road Trip experience earlier in the week, Chairman’s Royal Club travel advisors attending the Jamaica Love Tour surprised their hosts with an $81,000 USD donation to the Sandals Foundation on the Jamaica Love Showcase stage. 

Accuracy and Advocacy

One of the key themes woven throughout the conference was aligning perception with reality when it comes to the success of Jamaica and the safety of visitors in Jamaica. 

“There is only one Jamaica,” said Stewart. “Jamaica is having a moment. It’s an extraordinary moment. Our unemployment is at 4.5% right now. Our debt to GDP [ratio] has been cut in half… Our national reserves are 3x higher than they were while I was growing up. The Jamaica brand has never been bigger. Jamaica is a rockstar Caribbean island and has never hit harder.”

During his address, Hon. Prime Minister Holness ensured that his administration is working hard to reinforce that Jamaica’s brand is a safe, secure, sustainable, and seamless destination. 

“There are so many things that are happening in Jamaica that have not yet made it into the consciousness of the world, so that Jamaica is properly placed and positioned in the minds of our tourists, visitors, and people who would want to do business with us,” said Hon. Prime Minister Holness. “Our friends in the tourism and travel industry who are here are very important partners in us achieving our goals. It’s important that when advisors bring visitors to Jamaica, it’s clear they are not just helping the hotels. The dollar of that visitor is making its way into the pocket of a family that will benefit, grow and develop.”

Major Tourism Infrastructure Unveiled

Received with great fanfare, Hon. Prime Minister Holness also announced the incredible investment the destination is making in the island's infrastructure, most notably with a new international airport in Negril, a new terminal at Sangster International Airport in Montego Bay, improvements to the Norman Manley International Airport in Kingston, and building new roads on the southeastern coast to better connect the island, which will create an entirely new dimension of tourism in Jamaica. 

Investment in Jamaica is Investment in the Future

Summarizing the impact of the day, Jamaica Minister of Tourism Bartlett was frank. “This is perhaps the single most immersive tourism, thought leadership summit, that Jamaica has ever had. And it is important that it happens now. And it is important that it is happening to the number one indigenous product of the Caribbean, Sandals Resorts International,” said Minister of Tourism Bartlett. “I felt what it means to regenerate, to reimagine, to reposition, to reconcile, and to create, in fact, the renaissance, that will move Sandals and Jamaica tourism to the next level.”

Since Sandals Montego Bay opened its doors in 1981, the brand has continued to invest in Jamaica, developing programs such as the Sandals Corporate University to uplift and prepare rising hospitality talent, to the Sandals Foundation, the brand’s philanthropic partner aimed at improving the lives of Caribbean communities where the brand operates — and, most importantly, SRI’s expansive development and continued innovation in the hospitality space that keeps Jamaica one of the most visited destinations in the world. 

“Always, we move toward better,” said Stewart. “This is Sandals 2.0 – a new chapter built on innovation, deeper connectivity, and the same commitment to excellence that’s always set us apart. Together, with our incredible partners and the community that inspires us, we’re continuing to build Brand Jamaica. This gathering is a testament to the connectivity between our organization, government and our travel partners in the private sector, demonstrating that together, we can affect significant and meaningful change in our beloved destination, recognizing Jamaica for its beauty, convenient accessibility, affordability, safety and endless possibilities. Jamaica is here and ready for you now.”